Submitting to major search engines is not enough. To really get your website off the ground, you need to submit your site to web directories such a Yahoo and Dmoz, as well. Submitting your site to web directories can actually get a good Google PR page linking to your site, and also let you tap millions of web directory users that make up your potential market.

Web content is undoubtedly one of the most important determinants of any site’s success. More than the keyword density, relevance and presentation is key – readers will only come back to your site if they find your articles useful, and is the information you present is easy to read.

Not all SEO companies are created equal. Some use legitimate and ethical ways of improving your search engine rankings; some use sketchy and sometimes even illegal ways to get your sites on top; and some over-promise but under-deliver. Read on as we discuss each type, and pick up a tip or two in choosing the right SEO company for you.