Google is undoubtedly one of the most-used search engines on the internet these days, and as a website owner, you cannot afford to do without a basic understanding of how your site can make it to its top ranks. Google optimization – is the process of making a website highly-readable for Googlebots and consequently achieve high a Google PageRank – can be confusing if you do not know where to start. Here we explain the fundamental workings of Google optimization and how you can make it work for you.

Google optimization through linking

The main aim of Google optimization is to boost your Google rankings. To do this, you need to underrated Google’s PageRank technology is – the system that determines how significant and popular your website (or a specific page inside it) is. Google PageRank works by reading your links – the more websites and individual web pages link to your site, the more ‘important’ your site is deemed to be.

The key is to therefore build ties with popular websites. Once they link you back, your Google optimization improves a little. Beware, though — do not just link to any site if its content is not even remotely connected to yours. Do not fall into ‘link farming,’ which is overuse of unrelated links for the purpose of artificially jacking up rankings. Google interprets your link farms as ‘spam,’ and as a consequence, your site ranking may plummet down, or worse, you may get reprimanded for it.

Google optimization through keywords

Google’s auto-readers called Googlebots interpret your web content to determine your site’s significance to a specific query. To help the Googlebots ‘read’ your texts, add in relevant, specific and accurate keywords and/or key phrases into your text. In Google optimization, it is important that you repeat these words throughout the article as much as you sensible can. Do not overdo it, though, or Google may interpret it as spam.

Google optimization experts offer advice on what keywords related to your product or services are searched most often by search engine users. Knowing what these high-value keywords and phrases is key to Google optimization – if you effectively incorporate these into your web content, you can improve your Google ranking, target your intended audience, increase traffic, and possibly even boost sales.

Google optimization experts likewise advise that you pay very close attention to the titles you give your content. Google considers the title to be the most important of all the texts, so be sure to include the main keywords or phrases in it. Be cautious of your title’s length though – Google optimization experts say that titles should be less than seven words.