A post in Google web analytics blog announced that the folks at google are testing the new Google analytics for Bloggers. A tool originally developed by Measure Map web analytics product for bloggers and was acquired by Google a couple of years ago.

Google analytics for bloggers interface marks the end of Measure Map web analytics product for bloggers. Measure Map product will be completely integrated into Google Analytics to produce a completely new interface called Google Analytics for bloggers. The primary goal of Google analytics for bloggers is to help blogger understand more about their blogs and how people are responding to the content produced. The new Google product will be added as an optional reporting interface in Google analytics and blogger account.

All the existing users of Measure Map will be transferred to the new Google Analytics for bloggers. This transition will enable the former users of Measure Map to use new product and test its capablities to the full extend.

The Google web analytics for blogger is still in the early testing stages (as reported by Google officals).The testing phase will continue troughout the year and changes will be implemented to the new interface before being released to the general public.