For years people interested in promoting their products or services have been trying hard to find what exactly the web surfers are looking for, understand what is going on in their minds and how they can benefit from this information in selling their products and services.

Well it was a hard process and costed a lot of money and effort. On the other hand several attempts have been made by search engines to help them understand more about customers’ preferences but all these attempts just wasn’t enough as the information gathered was some how out dated.

Google in attempt to offer better understanding of market trends and preferences ,introduced Zeitgeist . Zeitgeist is an interesting search statistics tool that diggs deep inside google search queries data base and produces a geographical ,monthly report of these findings , trends and querries used within a country domain.

Zeitgeist present the most searched keywords inside Google search engine for a list of countries during a given month. All what you have to do is click on the country name and you will get a list of the top most search keywords for that country in a given month.

webmasters and business owners stil felt that this wasn’t enough to better sell themselves online and requested more detailed and updated results.

Later Google have released the Google Trends. This tools examines the popularity of search terms in relation to each other overtime, and how different cities or regions may care (or not) about the trends.WIth google Trends you can now compare the search trends of more than one keyword and through a graphical representation you can see whether the trend is rising or falling. This new feature entitles you to predict the customer trend for future and upcoming periods towards a certain product or service.

In a greater step to increase the efficiency and accuracy of the results, Google has introduced a new tool called Hot Trends a new feature of Google Trends for exploring websurfer mind and finding out what they are thinking of , what they are looking for and what searches were conducted in a very close time range .”For each Hot Trend, you will see results from Google News, Google Blog Search and web search, which help explain why the search is hot” said Corey Vickrey, Software Engineer at Google offical blog.

The most interesting about Hot Trends is that is updated frequently providing the user with the most updated list of search querries that can ever find else where on the web.Also you can navigate the date so that you can view the historical data of search queries done during any given date.

How can Google hot trends help your business?
Think of the opportunities that you can grasp just by knowing exactly what your customer is looking for right now at this exact moment.This valuable information can change the future of many business just by taking the opportunity that is worth it value in gold