Few years ago before cell phones started spreading worldwide and their usage started to multiply rapidly, it often happened that we were standing infront one of those shops display window looking at one of those products which we were considering to buy and suddenly remember that we saw the same exact product on the Internet for a lower price somewhere. At this moment we hoped we had an internet access to search for this product, and see what was the price and where it was sold. We were forced to rush back home and start surfing the web from our PC’s or trying to find a place offering internet connection to connect our laptop to the web

Now, with the incremental increase in cellular phones usage worldwide and with the ability to access the Internet from most cellular and wireless devices, we can easily check for any product, service or anything we want just by few clicks from our cellular phones or wireless devices.

This huge advancement in the wireless technology had paved the path for business owners to start offering their products and services over the wireless network. Based on latest statistics* the estimated number of wireless subscribers will exceed 2 billion users world wide by the end of year 2007, so just imagine how many clients are you loosing each day by not publishing your products and services in the wireless world.

Google has pioneered in the field of mobile search engines by being the first search engine available via wireless devices and started its mobile advertising programs mainly Pay Per Click advertising (PPC) as a beta version and plans to extend it world wide shortly. More search engine are building their mobile search engines to be able to compete in this niche and rapidly growing market.

The wireless search engines spiders are not much different from the web spiders. They follow the same guidelines set by the normal search engines in aspects of ranking and relevancy.

In term of search engine optimization, SEO for mobiles is not this different from the traditional on-site web optimization in terms of using title tags, description tags , keywords tags, keywords rich content.

Search engine optimization for Mobiles faces two major problems:

1.Design : Web sites should be designed using XHTML 1.0 or WML 2.0 and to be compatible with W3C accessibility guidelines that allows all wireless devices users to view your web site correctly regardless of the type of the hand set used.

2.Space : Search engine optimization specialist has to use short and precise title, description, keywords, contents, anchors which represents the major challenge for optimization.

One major fact to be considered with designing both wireless and web sites is to provide the visitors with what they are looking for with a well organized and accessible site. This fact is critical to the success of any business whether it is online or wireless.

This similarity encouraged many SEO specialist to add SEO for mobile to their list of services.

How to submit your website to the wireless world:

For now, you have to submit your web site to the wireless world search engines in order to know that your web site exists and get spidered by the wireless world search engines.

The following links show you where you can submit your mobile site for wireless search engines:

Google XHTML Mobile Search
Yahoo! Mobile
MSN Mobile
Nokia Mobile Search
Technorati Mobile
INFO Mobile Search
Cellno.
Click4WAP