Today, Google introduced their latest data portability product Google Friends Connect. When you first read this news you ask yourself what’s there for Google to offer more than Facebook or Myspace.

The idea behind Google Friends Connect is to allow websites that aren’t social networks to make use of the social capabilities of the social networks .This is done simply by adding some HTML code in the website to add a gadget similar to those used in the social networks.

The visitor of the websites using Google Friends Connect functionality can use his own personal information from predetermined social sites , invite friends , comment ,add and interact with new friends on this website.

The idea behind Google Friends Connect is similar to that of Facebook connect but the difference is that Google friend connect acts as an intermediate between any social network and websites i.e. Google will become the third party site for the social networks so that these networks will know nothing about those websites using Google Friends Connect.

These questions now arise : what will be social networks reaction to Google Friends Connect , Will they approve the exposure of their users’ personal information to other sites that they know nothing about or Google new product will be buried before birth ? How will these networks subscribers react when they know that their personal information is on the hunt by millions of websites? Is Google really sincere in its effort to help website owners promote themselves or they have a hidden Adwords agenda ?!!!

I guess we will have to wait to see !!!!!