Since Google and yahoo have announced the launch of their trial ad partnership which enables Google to display Google ads along with Yahoo search results. We have been waiting for this breakthrough in the marketing and advertising online and wondering how it will affect Google adwords program.

All what was disclosed is that the two internet giants has agreed to conduct a two weeks experiment to test the idea and both parties claimed that it was a success. Just a success nothing and everything else is hush hush.

Until now no comments have been issued from both sides on how this deal will be concluded or is there any deal coming their way or was it a leverage that yahoo used in Microsoft takeover proposal and Google found a golden opportunity to weaken Microsoft proposal .

Now with the two weeks experimental period is coming to an end , Followers of the subject strongly suggest that an agreement is in the horizon as the two sides have their own agenda

Yahoo is relaying heavily on this partnership to boost their revenues and gain the shareholders support after the failure of the Microsoft proposal after months of negotiations.

Also Google is in need to this partnership to deny all voices claiming that Google used this partnership to weaken Microsoft position in the takeover situation and also find more channels as Google will benefit more from this deal than anyone.

I think that the situation is going to a new direction with this partnership. What I really believe is that we will be hearing good news soon !!!!

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Tags: ad partnership, Google, Yahoo