It seems that really Microsoft is going forward after the withdrawal of the takeover bid of Yahoo.Tomorrow Microsoft will announce that they established a joint program with eBay and Paypal to offer a Cash Back program that entitles the users of Microsoft Live Search for a cash back for every search conducted and results in a purchase.The new program offers a variety of savings deals from major online stores including : Shoe Mall, Newegg.com ,Sears , Home Depot, Barnes & Noble , overstock.com and many more offering cash back percentages up to more than 30% .Every time the user of Microsoft Live Search Cash Back make a qualifying purchase from any of the subscribing advertisers, he will receive an email to confirm his Live Search cashback savings. When your cashback account reaches a balance of at least $5, the user can claim his cash.

For Merchants , Microsoft is adopting a new method CPA (cost per acquisition) rather than the ordinary CPC (cost per click) commonly used throughout the search engines. With CPA, the merchant pays only when the user buy some of the listed products.

Microsoft Bill Gates will be announcing the new product on Wednesday in a ceremony held specially for this purpose to introduce the new program and detail the future Microsoft strategic plans.The Microsoft Live Search Cash Back will be available later today online for public viewing.

the Microsoft Live Search Cash Back wasn’t a surprise for many as the folks have trying investing heavily to improve their search engine position and gain more users loyalty after falling way at the third place in the list of the most visited search engines.

I am just wondering how desperate Microsoft is for gaining a higher search engines presence to maintain such a program which generates no revenue as all the cash back earnings will be passed to the program user. Are Microsoft is adopting a new approach of “saying the truth for once” and putting the user interest before any financial gains.

With Microsoft Live Search Cash Back program, Will Microsoft continue with the new venture in search business with Yahoo or this new program can save them a few BILLIONS .

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Tags: live search, live search cash back, Microsoft