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June 4th, 2008
Google analytics users have been relying on the service to provide them with indepth analysis of the number of visitors ,visits and how their Google adwords account have been performing over a certain period of time.
Lately in March, Google announced that they are integrating their Audio ads into their Google analytics services.This service enabled advertisers who have Google adwords campaign to find out how their campaign metrics for impressions, ad plays, markets, and CPM correlate with their website traffic data provided by Google Analytics, such as conversions, revenue, and transactions. Customers can see if their audio campaigns resulted in greater amounts of traffic and conversions on a regional basis.
Now Google have added TV campaign reporting to their web Analytics services. Google have announced that this service”"represents a further integration between Google Analytics and AdWords, and another helpful tool for you to measure the online effects of offline marketing.
AdWords TV Ads is an all-digital system that distributes advertisers’ TV ads to participating channels nationwide. You can upload your TV ad—a video file—to your AdWords account and, with a few clicks, start a campaign by choosing from more than 90 nationwide TV stations to air the ad on. You can also specify the time of day and week, audience demographic, and type of program you’d like to target. If you need help creating a TV ad, you can find and connect with production specialists through our Ad Creation Marketplace. It’s a simple and streamlined process for TV advertising.
And the best part: it’s highly trackable. If your AdWords account is linked with your Google Analytics account, you can easily see what happens to your online traffic while a TV spot is running. The current available TV metrics include:
- Impressions delivered
- Number of ad plays
- Cost
- CPM
””
Tags: google adwords, google analytics, google tv campaigns
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