Lately in March, Google announced that they are integrating their Audio ads into their Google analytics services.This service enabled advertisers who have Google adwords campaign to find out how their campaign metrics for impressions, ad plays, markets, and CPM correlate with their website traffic data provided by Google Analytics, such as conversions, revenue, and transactions. Customers can see if their audio campaigns resulted in greater amounts of traffic and conversions on a regional basis.

Now Google have added TV campaign reporting to their web Analytics services. Google have announced that this service”"represents a further integration between Google Analytics and AdWords, and another helpful tool for you to measure the online effects of offline marketing.

AdWords TV Ads is an all-digital system that distributes advertisers’ TV ads to participating channels nationwide. You can upload your TV ad—a video file—to your AdWords account and, with a few clicks, start a campaign by choosing from more than 90 nationwide TV stations to air the ad on. You can also specify the time of day and week, audience demographic, and type of program you’d like to target. If you need help creating a TV ad, you can find and connect with production specialists through our Ad Creation Marketplace. It’s a simple and streamlined process for TV advertising.

And the best part: it’s highly trackable. If your AdWords account is linked with your Google Analytics account, you can easily see what happens to your online traffic while a TV spot is running. The current available TV metrics include:

• Impressions delivered

• Number of ad plays

• Cost

• CPM

””

All what was disclosed is that the two internet giants has agreed to conduct a two weeks experiment to test the idea and both parties claimed that it was a success. Just a success nothing and everything else is hush hush.

Until now no comments have been issued from both sides on how this deal will be concluded or is there any deal coming their way or was it a leverage that yahoo used in Microsoft takeover proposal and Google found a golden opportunity to weaken Microsoft proposal .

Now with the two weeks experimental period is coming to an end , Followers of the subject strongly suggest that an agreement is in the horizon as the two sides have their own agenda

Yahoo is relaying heavily on this partnership to boost their revenues and gain the shareholders support after the failure of the Microsoft proposal after months of negotiations.

Also Google is in need to this partnership to deny all voices claiming that Google used this partnership to weaken Microsoft position in the takeover situation and also find more channels as Google will benefit more from this deal than anyone.

I think that the situation is going to a new direction with this partnership. What I really believe is that we will be hearing good news soon !!!!

Dear Google Adwords Customer,

We were unable to process your payment.
Your ads will be suspended soon unless we can process your payment.
To prevent your ads from being suspended, please update your payment information.

Please sign in to your account at http://adwords.google.com/select/login, and update your payment information.

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This message was sent from a notification-only email address that does
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Thank you for choosing Google Adwords

So I followed the link to the home page of the so called My Google Adwords. The link directed me to a different URL: http://adwords.google.com.edr3j.cn/select/Login which has nothing to do with Google Adwords URL.

So I started asking around in forums, family and friends and what I found was really worrying hundreds of internet user received these emails also. The facts I discovered was shocking , hackers are going around sending emails to several email addresses hoping that some of them are already Google adwords account holders and trick them using Google name (which Google has no idea about) into giving them their credit card number .

The email they send is really convincing for readers because of http://adwords.google.com/select/login link provided at the end of the email which made me thinking what if I really had a Google adwords account and I didn’t notice the browser URL before going forward.

My personal advice is when you receive an email from anyone (even from Google itself) don’t take it for granted specially when there is money at stake .Please when you follow any link provided in any email received, make sure that the link you followed is exactly the same as the one typed in your browser.

Please forward this post to anyone who you think has a Google adwords account and spread the word around.

There are three essential steps to building a good Google Adword campaign. First you need to be able to choose appropriate keywords to associate your ad with, then write your ad optimally, and finally, select the right landing page for each keyword you select. Let us briefly discuss each step.

Selecting the appropriate keywords

The effectiveness of your keywords determine the success of your Google Adwords – these keywords can either make your ad appear on relevant websites or get misplaced in pages that are unrelated to your business. Check that the keywords you choose are specific to your product or service.

Also take into consideration the scope of your Google Adwords when you are choosing your keywords. Ask yourself of the keywords are pertinent to the languages and regions you chose, for example.

You can always edit your keywords, so don’t fret if you make a mistake. If after a few weeks you find that your Google Adwords are not making any significant impact on your site traffic or sales, modify your keywords until you hit the right balance .

Writing a lean and mean Google Adword

Your headline and ad text should be catchy and direct to the point – remember that you’re only given up to 95 characters for both, so remove all words that do not contribute to making the statement clearer. Avoid long, highfalutin words and go for concise and simpler language. The average internet reader only scans the page instead of actually reading it. If you do not get reader attention within five to ten seconds, there’s very little chance that you will ever get it again.

Selecting the right landing page

Your destination URL, also known as the ‘landing page,’ can determine whether or not the reader will actually take time to explore your product or service some more, or close the page and click on your competitor’s. Make sure that your ad lands on the exact page where the item or service you are advertising is featured, not on a generic pages that still require the reader to search for the item again. Unless you are advertising your company as a whole (instead of just one of your products or lines of service), it’s a bad idea to land your Google Adwords on your main page. The reader may find it exasperating to find what he or she clicked for in the first place, and leave your site altogether.

If your Google Adword is about ‘Hong Kong Travel,’ for example, make sure that it lands on the page that details the itinerary and pricing of traveling to Hong Kong. Do not let it land on your travel site’s homepage, because the reader may get overwhelmed by all the other tour packages you offer.