Before we can even discuss the benefits of social media marketing we first need to understand just what the heck it is! These days terms such as SEO (Search Engine Optimization), and SMM (Social Media Marketing) are being thrown around and just about nobody knows just exactly what they are.

There has been a trend recently in the blogosphere towards so-called micro-blogs. There was even a major news story recently about how a UC Berkeley Graduate used Twitter to free himself and his translator from an Egyptian prison.